Bpm’online marketing can be used to handle a wide range of tasks. These tasks can be grouped into a number of functional blocks.
360° customer view
With the help of the Accounts and Contacts sections bpm’online marketing maintains a centralized customer database. The application can be integrated with social networks, enabling you to populate the contact database with information. The information about customers needs, purchase history and service requests is stored in the system. The features include locating and merging duplicates, customer segmentation and advanced analytics tools.
Managing internal communications
The corporate social network of the company is designed for the internal discussion and posting news. Bpm’online marketing also provides convenient means for maintaining your work schedule and planning future appointments and tasks. The Activities and Feed sections are designed specifically for handling such tasks.
The Leads section is designed to manage both new and existing customer needs, and to monitor the sources of each lead.
The Leads section is based on the unique lead management process that you can use to “nurture” leads – from winning a potential customer, through qualification and distribution stages, to handoff. After you added a lead, the system will check the data, create a new contact and will guide you through the lead management process suggesting your next possible steps.
The Products section of bpm’online marketing maintains information about product prices. Products can be added in the system manually or by importing them from an Excel file. The folders can be used to consolidate records by different criteria. The user-customizable product catalog is intended for structuring large nomenclature databases.
The Email section contains all tools required for the bulk emails. Create the bulk email template and define a list of recipients. Use the Contacts section to add and segment the target audience. If it is required, define the time of the start delay. After sending the emails, some useful analytical information will be displayed in bpm’online marketing, including the delivery status with the Hard Bounce and Soft Bounce responses handling, opens and clicks dynamics, click heatmap, etc.
Use the events section to manage marketing communications. Plan event budget, event period and owners. Create target audience and store customer's responses as part of the event. The system will provide you with the reports to estimate in what way the activities are connected to the audience responses and the effectiveness of the events.
Use the Campaigns section to create marketing campaigns using our handy visual designer. Add a measurable goal of the campaign, setup its target audience, plan communications with the customers. Bpm’online marketing allows you to include bulk emails into the campaigns and events and define transitions conditions from one step to another.
Each next step depends on the previous recipient's response. Your task is to determine the logic and the goal of the campaign and the system will manage the audience transition from step to step.
Knowledge base is the source for work-related information for employees. Here, you can store answers to the most frequently asked questions, excerpts from documents, company regulations and other useful information. The articles can be supplemented with files or links to web sources, consolidated in groups, and commented on.